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custom market research services, from initial input to final analysis
Lancaster Consulting Group delivers actionable
custom research designed and analyzed with extensive expertise in both
research and marketing.
Chris Wise, Lancaster's president, has been director
of advertising and marketing services for a major retailer, a leading
consumer electronics company and a large regional advertising agency.
He is also one of the few Level III Advanced RIVA-certified focus group
moderators in the United States.
Since 1991 Lancaster has conducted thousands of studies