Case Studies

Designsensory Intelligence customizes a sophisticated mix of methodologies to fit the specific needs of each customer. Learn how a variety of companies have used our services to achieve their goals.

Vaccines were finally available in significant quantities in the state of Tennessee. The challenge was to catapult people into action – into getting the vaccine.

  • Intelligence Study
  • Qualitative Research
  • Quantitative Research
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Brixx Pizza is a full-service restaurant chain headquartered in Charlotte, NC. They realized the need to update their brand and website through a comprehensive research plan.

  • Multiple Focus Groups covering all markets
  • Online quantitative studies
  • UX testing
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Seeking a strategic plan to increase the number of annual visitors, Zoo Knoxville needed to understand more about both current visitors and those segments most likely to visit.

  • Mosaic visitor segmentation profiling
  • Qualitative & Quantitative concept testing
  • Quantitative online awareness/perceptual study
  • Satisfaction and NPS research via visitor intercepts
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When the Boy Scouts of America (BSA) decided to create an entirely new program geared to both boys and girls, they needed research to determine how to make the most of this new program launch.

  • Parent and Youth Focus Groups
  • Online quantitative studies
  • UX testing on wire frame designs
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Like every sport or entertainment venue, Bristol Motor Speedway deals with evolving demographics and must shape the live experience to encourage fans to stay longer, buy more, come more often, and promote that experience to others.

  • Customer Satisfaction
  • Ethnographic studies
  • Fan experience assessment
  • Institution SWOT analysis
  • Net Promoter
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Professional sports and national media organizations relied on our national fan sentiment study to help guide them through the decision-making process about sports during the COVID-19 pandemic.

  • Online quantitative, four-wave tracking study with national sample of sports consumers.
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We provided deep insights into the root causes of obesity in three Tennessee counties with the most significant obesity rates, helping leaders develop a communications plan with strategic operational tactics for change. 

  • Focus groups
  • Ethnographic journaling and photo diary
  • Hybrid quantitative survey 
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Industries We Work With

Custom primary proprietary market studies such as:

  • Sports
  • Travel & Tourism
  • Economic Development
  • Attractions
  • Food & Beverage
  • Education
  • Energy
  • Professional Services

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