List of Client Services

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Custom primary proprietary market studies such as:

  • Attitude & Awareness tracking studies
  • Brand equity analysis
  • Brand positioning
  • Communication/advertising testing (concept/copy/visual/name/logo)
  • Competitive Vulnerability Assessment
  • Customer Satisfaction
  • Ethnographic studies
  • Fan experience assessment
  • Institution SWOT analysis
  • Net Promoter (NPS™ Loyalty Assessment)
  • New product/service assessment
  • Perceptual studies
  • Strategic Planning and Positioning
  • Student College selection process/dynamics
  • Web usability studies