Our Approach

Designsensory Intelligence is always learning and trying new tools to help our clients innovate. We are not anchored to a limited tool chest, which means we can employ any and all tools needed to craft you a custom methodology.

Intercept Studies

We garner information on the go, at your event, while your audience has your experience fresh on the mind.

Focus Groups

We foster planned, open communication with your audience segments to get raw feedback on existing, new or potential marketing.

Online Interviews

Immersive online environments help users view generated visuals and respond to questions in a digital one-on-one scenario.

Behavior Modeling

The ability to observe a volunteer’s behavior digitally allows us to model it and make informed decisions for websites, etc.

In-The-Moment™ Experiential Mobile Collection

A discussion with recruited individuals in-scenario allows us to understand their experiences from start to finish.

Immersive Ethnographic Observational Tools

We can record experiences via sunglasses to observe and recap decision-making processes, experiences, etc.

Awareness and Attitude Tracking

Observing and understanding brand perceptions is part of our process and helps you understand your core audiences’ thinking.

Purchase Behavior Analysis

We collect data on buying habits based on societal trends, frequency of buying and individual backgrounds.

Graphic Heatmap & Mark Up

Understanding how your audience moves through your digital channels can be tracked through our heat mapping technology.

Tools We Use

Designsensory Intelligence uses thoughtful technology to capture insightful data, and we are constantly evolving.

Types of Services

Designsensory Intelligence offers custom, primary, proprietary market studies, such as:

  • Attitude & Awareness Tracking Studies
  • Behavior Modeling & Prioritization
  • Brand Equity Analysis
  • Brand Positioning
  • Communication/Advertising Testing (Concept / Copy / Visual / Name / Logo)
  • Competitive Vulnerability Assessment
  • Customer Satisfaction
  • Ethnographic Studies
  • Sports Fan Experience Assessment
  • Concept Evaluation & Image Markup Tool
  • In-Person & Online Focus Groups
  • In-the-Moment™ Experiential Mobile Collection
  • Institution SWOT Analysis
  • Intercept Studies
  • Net Promoter (NPS™ Loyalty Assessment)
  • New Product/Service Assessment
  • Online & Telephone Interviews
  • Perceptual Studies
  • Purchase Behavior Analysis
  • Strategic Planning & Positioning
  • Student College Selection Process/Dynamics
  • Web Usability Studies

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