Our Process

We use a proprietary blend of experiential dialog and sophisticated market research tools and customize each methodology to fit your needs. To get the most insightful results, we employ a combination of the following:

  • Intercept studies
  • In-person and online focus groups
  • Online and telephone interviews
  • Behavior modeling and prioritization using AnswerCloud™
  • In-The-Moment™ experiential mobile collection
  • Immersive ethnographic observational tools
  • Awareness and attitude tracking
  • Purchase behavior analysis
  • Graphic Heatmap & Mark-up Tool: Concept Evaluation and Image Markup Tool