While there is a general consensus around the U.S. that sports are well-liked, not all areas of the country prefer the same sports or athletes. In fact, people in different areas within the same city such as those urban, suburban or rural areas can have very different opinions about sports.

One of the most intriguing topics in the world of sports is comparing how dedicated and passionate people are about their favorite sports.  Many attribute the term “diehard sports fan” to the most devoted fan.

Choosing to follow a life of stereotype and propaganda, the average sports fan can be described as dedicated and opinionated. Just how opinionated can be expressed via the recent findings conducted by the Voice of the American Fan, 2018.

While individuals of both young and old age make up the sports fan community, there are strikingly different opinions between groups of fans who began following sports at different periods in their lives

In order to maintain an effective means of communication, companies must have a clear understanding of who their customers are and what they want or need.

News and media outlets seem to bombard their audiences from every angle seemingly imaginable. Every time we log on to social media or turn on the TV, companies and political figures instantaneously warrant our attention.