Market Research

No matter the type of product or service your company offers, we can give you in-depth insight into your challenges and opportunities to help you plan for future growth.


Qualitative Research

Get an in-depth look at your product, service or event from the perspective of the customer or attendee. Qualitative research uses in-depth studies of small groups of participants to dig deeply into every aspect of the experience to gain information on which we can build an actionable hypothesis.


Loyalty Tracking

Want to know how loyal your customers truly are? And why they are loyal or not loyal? Using the Net Promoter Score©, we answer the question, “How likely is your customer going to recommend your company to a friend or business colleague?” This kind of loyalty tracking helps companies make changes to improve their future Net Promoter Score© and make strides for future revenue growth.


Quantitative Research

Learn the why behind your company’s challenges. By collecting numerical data through telephone surveys, online surveys, distribution checks, in-store customer surveys and intercept surveys, we can help explain the issues you face, so you can make more informed decisions for the future.



Gain insights that drive better product design and delivery. We engage fans at every stage of the event, analyze the information and create custom-tailored, usable insights that will speak to your organizational goals.


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Learn more about how Lancaster Research uses multiple research tools to gather insightful data to help your company grow. 

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