Face your challenges from every angle. We offer a variety of services to give you a full perspective of your customers’ behaviors.


List of Client Services


Custom primary proprietary market studies such as:

  • Attitude & Awareness tracking studies
  • Brand equity analysis
  • Brand positioning
  • Communication/advertising testing (concept/copy/visual/name/logo)
  • Competitive Vulnerability Assessment
  • Customer Satisfaction
  • Ethnographic studies
  • Fan experience assessment
  • Institution SWOT analysis
  • Net Promoter (NPS™ Loyalty Assessment)
  • New product/service assessment
  • Perceptual studies
  • Strategic Planning and Positioning
  • Student College selection process/dynamics
  • Web usability studies
Lancaster Research works closely with our planning and marketing group as an integral member of our team. We utilize their focused and custom research work to take deeper dives into marketing and promotional challenges. These insights help us understand what is happening within the hearts and minds of stakeholders and allows for us to identify better creative ideas and tactics that will ultimately drive success in a more efficient manner
— Joseph Nother, Principal & Creative Director, Designsensory

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