University of Tennessee Extension

The Outreach Unit of the UT Institute of Agriculture


Our Client’s Challenge

Awarded grant funding from the Centers for Disease Control and Prevention (CDC), UT Extension needed to determine the most effective way to educate the people of four Tennessee counties to pursue a healthier lifestyle.

Lancaster Research Strategy

We developed a research strategy that would get an in-depth view into the key demographics lifestyle by answering questions like:

  • What are the barriers to having a healthy lifestyle?

  • What is it like to live in the audience’s county?

  • What does it take to pursue a healthy lifestyle?

  • hat would encourage someone to change their unhealthy lifestyle?

Our Client’s Advantage

Our research gave the client a rare opportunity to really get to know the audience, literally peeking inside their life. Our client was then able to narrow down actual concepts and let audience participants react to them. The end result was a clear, focused approach to reaching the key demographic.



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