Since 2011 we have been providing the marketing team at Bristol Motor Speedway with significant fan experience insights. Multiple studies covering a myriad of opportunities have uncovered nuances of ticket purchaser behavior. These discoveries and our analysis allowed the BMS staff to rely on and count on our directional recommendations. Below is a taste of one of our most recent collaborations.

The Challenge

On our latest project, we were challenged with creating new messaging that would drive new and previous visitors to the biggest night of the year. America’s Night Race.

The Solution

We tested three sets of messaging and visual ads for digital and social among an audience for concept testing.

The Result

Bristol Motor Speedway launched an audience-approved creative campaign that garnered the attention of their segments and led them to break even for the first time in years.