This is where it all began for us nearly three decades ago, serving as the catalyst for our desire to always know and understand more—more about human behavior in relation to consumption decisions and associated lifestyles.

Extensive training and hundreds of qualitative projects under our wings have allowed us to stay at the forefront of techniques to capture the real “why” of customer actions. We are well-trained and well-seasoned marketers and researchers. Additionally, technology has been critical to our offerings.

Focus groups (full and micro), both live and online, in-depth interviews (IDIs), and ethnography studies using non-invasive immersion tools, along with a myriad of additional methods, allow us to uncover the relevant points and help guide another process – quantitative studies.

• Focus Groups
• Live/Online Interviews
• Ethnography Studies
• Immersive Tools